I'm Aashna Shah

funny

5'4

Aashna Shah

A Creative Thinker From Earth

About Me

Some basic information about me

Currently Helvetica obsessed, I'm a sucker for siamese cats and affogato while harbouring an irrational fear of injections. I once seriously injured my hand after over-zealously playing a game of boxing - on the Wii. Oh, and I design a bit.

Name:
Aashna Shah
Age:
27 Years
Citizenship:
Indian
Job:
Creative Director at Rena Germany
Residence:
Mumbai
Hometown:
Mumbai

103

Projects Done

512

Songs Listened

205

Games Played

Resume

My academic information

Education

Polimoda
Seasonal course trend forecasting - 2017
University, core subjects : Fashion Business, Aesthetics and Trend Forecasting
University of Copenhagen
Diploma in Textile research and Museology - 2017
University, core subjects : Fashion museology, Textile Production and Archaeology
Ecole Intuit Lab
Degree in web development & visual communication - 2014-2017
Design College, core subjects Design Thinking, Visual Design and Branding
Cathedral and John Connon School
ISC board - 2011-2013
High School, core subjects Psychology, Sociology and Economics
Cathedral and John Connon School
ICSE board - 2000-2011
Middle School, core subjects Math, Science and Art.

Experience

Rena Germany
Creative Director - January 2018 to present day, Mumbai
Introduced Porcelain Tableware collections for the Indian market. Overlooked social media marketing and all aspects of communication design.
The Little Project
Co founder - June 2018 - 2020, Mumbai
Taught children visual expression and creative thinking with multi mediums.
ASDS, Ajay Shah Design Studio
Design Intern - 4 months, 2016. Mumbai
Created brand identities and design solutions along with menu cards, spatial design, print advertisements and posters
LRDE, Les Restaurants Des Enfants
Mentor - 1 month, 2016. Cambodia
Volunteering programme for underprivileged children in Cambodia. Taught them English, leadership and provided them with 3 meals a day.
Rena Germany
Design Intern - 1 month, 2015. Mumbai
Designed posters, look books, advertisements, catalogues for the company along with a re branding project for them
Togglehead
Social media marketing intern - 1 month, 2014. Mumbai
Learnt about Social Media campaigns and other digital marketing
G2 Magazine firm
Writer - 1 month, 2013. Mumbai
Wrote articles and created innovative page layouts for the magazine

HTML/CSS

PHOTOSHOP

ILLUSTRATOR

INDESIGN

Portfolio

Some of my most recent works

The Little Project
Creating a curriculum for children that allows them to express themselves through different mediums, interact with others and develop a unique self identity all through creative thinking and visual communication. https://www.instagram.com/thelittleproject18/?hl=en
The Little Project
branding / creative-thinking / visual-communication
Speaking of Sex
A research and design project to improve the Sex Education for Indian Students.
Speaking of Sex
branding / design-solution / editorial-design / visual-communication / web-design
Gordon Ramsay
Gordon James Ramsay, is a British restaurateur and television personality. Ramsay is known for his fiery temper, strict demeanour and flamboyancy. For this Michelin star winning chef it was only suited that a 4 course meal prep should be packaged.
Gordon Ramsay
branding / packaging
Beaches
With the help of a palette knife, I painted beautiful beaches that will soon vanish due to global warming
Beaches
editorial-design / painting
Amoeba
Breaking beauty stereotypes through packaging.
Amoeba
branding / packaging / visual-communication
Atelophobia
A book written by me about the obsessive need for young girls to adhere to unrealistic beauty standards.
Atelophobia
editorial-design / typography / visual-communication
365Q
365Q is a lifestyle app, similar to journaling apps, but it provides you with a question for each day of the year so 365 in total and it records how your answer for the same question changes through the years. The questions range from what made today special? to what song is stuck in your head? It also has additional features like voice recording, uploading images, drawing and syncing in your location for you to answer the question. Problems the app solves: No need for a pen and paper. Data can be synced to icloud. You’ll always have something to write about, due to the question asked.
365Q
app-design
Fruit Cup
Packaging for a fruit cup, the illustrated bugs show how juicy and delicious the fruits in are. Also promotes healthy eating rather than buying a pack of chips. The "and nothing else" indicates no preservatives or added sugar, just fresh fruits as a healthy snack.
Fruit Cup
branding / packaging
Slip
Experimenting with objects to create type
Slip
typography
Ducray
A re-design for Ducray, a derma and cosmetic company.
Ducray
branding / packaging
Hagia Sophia
Branding the great architectural beauty, Hagia Sophia, incorporating it's Christian routes latter Imperial Mosque and current museum along with it's Byzantine architecture.
Hagia Sophia
branding / visual-communication
Fantastic Mr Fox
Inspired from the Roald Dahl book, Fantastic Mr fox, a thematically designed title for the book. A book reading poster A book cover Bookmarks
Fantastic Mr Fox
editorial-design / typography
Swindler
A 2 page tabloid, designed around the theme of Swindlers and con artists.
Swindler
editorial-design
219
3 ingredient Berry smoothie that contains 219 calories.
219
branding / packaging / typography